Media and Press
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In this section of Brilliantaizhou.com, we provide you with the following information:
Tourism Development in Taizhou
In 2008, Taizhou received a total number of 7,920,700 tourists, with an annual growth of 19.15%. Meanwhile, total tourism receipts increased by 22.18%, reaching 7.982 billion RMB.
The following four items best illustrate major achievements and marketing activities undertaken by Taizhou Tourism Bureau (TTB) in 2008:
Taizhou Tourism Bureau has worked hard to attract investments and to further develop tourism projects.
Three new attractions were opened to the public in 2008, namely Wanghai Pavilion, Taizhou Old Street, and Peach Garden. In addition, Mei Lanfang Memorial Museum was reopened after the renovation. A Maze of On-water Golden Farmland in Xinghua City, one of Taizhou’s cities was officially opened. And, in addition to this, construction work of the Ancient Ginkgo Forest Park in Taixing City has been moving rapidly.
Taizhou Tourism Bureau has strengthened the development of regulations of the tourism industry.
Conduct serious annual evaluations of Taizhou travel agencies
Control rigorously the activities and day to day operations of Taizhou’s tour market, especially during holidays: e.g. Spring Festival, Qingming Holiday, Labor’s Day, Dragon Boat Festival, National Holiday, etc.
Strengthen the training of tour guides: In 2008, a total number of 550 guides have received standardized training.
Further strengthen and implement branding process: Fengcheng River Scenic Area has been approved as a national 4A attraction.
Taizhou Tourism Bureau has taken the initiatives to hold and participate in different marketing activities in order to better communicate Taizhou as a complete destination to target markets.
Shanghai was elected the most important market segment for Taizhou tourism.
From 20th June to 3rd July, TTB organized a group which consisted of 25 leaders from different tour attractions, travel agents and hotels to launch a promotional activity named “Taizhou, Phoenix City of China” in Shanghai.
The promotion lasted for two weeks, covering 10 districts in Shanghai. More than 300 Shanghai travel agents and media took part in this tourism promotion, such as Shanghai OTV, Travel Times and Shanghai Youth Daily. Just after the promotion, leader of tourism department in Huangpu District and staff from Jing’ an Tourism Bureau with several travel agents from Shanghai paid a visit to Taizhou. As a result, the number of travelers from Shanghai increased significantly in 2008.
Other linked initiatives and goals were:
Take part in the 2008 Yangtze River Delta Travel Fair, Nanjing, Jiangsu
Take part in the 2008 China Domestic Travel Fair, Zhengzhou Henan
Take part in the Olympic tourism marketing activities held by Jiangsu Tourism Bureau, Beijing
Take part in the 2008 CITM held by China National Tourism Administration
Organize a work conference on travel services and standards with 78 travel agencies of Taizhou
Initiate the election of the top eight attractions as well as the competition of Taizhou tour product design
Taizhou Tourism Bureau has paid strong attention to market research and data analysis.
Hold training sessions for market researchers and data collectors
Implement a provincial standardized statistics collection system
Complete the 2007 Annual Report of Taizhou Tourism Statistics as well as 2007 Annual Accounting Statements
Monthly and seasonal market reports of Taizhou Tourism, especially on the occasion of Spring Festival, Qingming Holiday, Labor’s Day, Dragon Boat Festival, National Holiday, etc.
Taizhou in the news
Citizen Diplomats Visit Taizhou, China
November 2008
Sister Cities of Newport News celebrated the 10th anniversary of the sisterhood between Taizhou, Jiangsu, China and Newport News by sending a delegation of 15 "Citizen Diplomats" to China for a 10 day visit.
The delegates were selected based upon applications submitted to SCNN. Applicants were required to be members of the non-profit organization, and willing to pay for airfare and limited travel expenses of less than $1,900 per person as the delegation was hosted by Newport News' sister program in the City of Taizhou. They also agreed to participate in SCNN's Taizhou Committee which hosts incoming visitors from Taizhou and puts on programs in the local community about the sister cities program.
The delegation participated in cultural and informational exchanges in the city of Taizhou, attended a Sister Cities conference in Nanjing, and toured the cities of Wuxi and Shanghai.
http://www.sistercities-nn.com/
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